Andrew Peterson

Founder, Clozd

About this speaker

Andrew Peterson is the founder and Co-CEO of Clozd, a leading provider of win-loss technology and services. Prior to founding Clozd, Andrew spent 8 years at Qualtrics, a research technology company that was acquired by SAP in 2018 for $8 billion. During his tenure there, Andrew was an instrumental sales leader who eventually founded and managed the Qualtrics XM Directory product. He was also integrally involved in Qualtrics’ internal win-loss program. That initiative kickstarted his passion for reinventing the win-loss space and the founding of Clozd.

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Using win-loss analysis to optimize your go-to-market strategy and improve revenue outcomes

Andrew Peterson