Robert Sherwin

Former CMO, Wayfair

About this speaker

Bob Sherwin has more than twenty years of operating experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. Currently serving as an independent advisor to public and private companies on a range of strategic, marketing, and organizational topics.

In his most recent full-time corporate role, he was the Chief Marketing Officer at Wayfair, responsible for their full family of brands (Wayfair, Perigold, Joss&Main, AllModern, Birch Lane, and Wayfair Professional) globally. In this role he developed and oversaw Wayfair’s Global Marketing strategy, organization, and ~$1.5B in advertising spend; since joining in 2013 he grew direct revenue from $500M in 2013 to $13B in 2023, and established Wayfair as the market leader in the home category. He was responsible for driving awareness, activations, revenue, and loyalty for all of our commercial offerings, as well as driving the tech, data science, and analytics platforms that support these efforts. He was also responsible for the team of General Managers for Physical Retail, Consumer Sales, Home Services, Registry, and Consumer Financing businesses, with full P&L responsibility. 

Prior to Wayfair, he was a strategy consultant at McKinsey & Co, advising Fortune 100 companies across all functional domains. He began his career at IBM's Business Consultant Services, serving federal agencies to improve data infrastructure and operational efficiency by leveraging big data analytics. 

He holds degrees in Finance and Economics from The College of William and Mary, a Masters of Engineering Management from Northwestern's McCormick School of Engineering, and an M.B.A. from Northwestern's Kellogg School of Management.

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Talks

Panel: Empowering success - Cultivating a dynamic and inclusive marketing team

Vivian Gomes Annie Furlong Gabriela Henault Erica Morgenstern Robert Sherwin